Privacy Policy

The IMG Arena website is operated by IMG Arena UK Ltd (company number 11862033 and registered office address Building 6 Chiswick Park, 566 Chiswick High Road, London, United Kingdom, W4 5HR. We are IMG Arena, which includes IMG Arena UK Ltd. and its subsidiaries and affiliated entities (“we”, “us”, “our”). The IMG Arena business is part of the IMG Group, which forms part of the Endeavor group of companies, and we may share data (as described further below) with these affiliated entities (collectively, “Endeavor”).

This Privacy Policy sets out how we, as data controller, collect, hold, use, process and disclose your personal information, why and according to what legal reasoning we process it, with whom and for what purposes we share it, the rights to which you may be entitled, and your choices about our use of your personal information.

This Privacy Policy covers our use of your personal information arising from the use of the IMG Arena website as well as registering / subscribing for our services.

Please click on the sections below to learn more about our Privacy Policy:

DATA COLLECTION AND USAGE

WHY WE COLLECT YOUR INFORMATION

LEGAL REQUIREMENTS

HOW LONG WE KEEP YOUR INFORMATION

INFORMATION WE SHARE

WHERE YOUR INFORMATION WILL BE HELD

COOKIES

DO NOT TRACK

YOUR EU PRIVACY RIGHTS

YOUR CA PRIVACY RIGHTS

YOUR VA PRIVACY RIGHTS

SECURITY

LINKS TO THIRD PARTY WEBSITES

HOW TO CONTACT US

CHANGES TO THE POLICY

DATA COLLECTION AND USAGE

We will collect and use your personal information to:

• Create, verify, and manage user accounts and features
• Allow you to access this website and register for/subscribe to our services

• Provide IMG Arena services, as well as support and assistance for them, including by responding to inquiries, processing transactions or requests, and communicating with users (such as by sending service and account-related messages and updates)
• Develop, deliver, and improve IMG Arena services and other offerings, some of which may be offered in partnership with other parties
• Personalize your experience, including by presenting content or features better tailored to you or your interests, or our inferences about your interests (for instance, if you frequently bet on a certain sport, we may infer that you’d be interested in that sport and suggest similar content to you)
• Promote IMG Arena services, including managing, customizing, and measuring the effectiveness of our advertisements, promotional offers, surveys, and events
• Conduct data analytics (like analyzing how the IMG Arena services are used so we can better understand, improve, and personalize them)

• Meet our legal obligations

• Secure IMG Arena services, such as by detecting fraud and otherwise protecting IMG Arena and other users from illegal or harmful actions

• Fulfil any purpose we make known to you when we collect your personal information
• Fulfil other purposes set out in more detail in this section

We may also process information that does not identify you individually, including aggregate or de-identified information that we create or collect from other sources. This information helps us better understand larger groups of users. If we combine this information with information that identifies you, we will treat it as described in this privacy policy. But please note that this privacy policy does not restrict our ability to process information that does not individually identify you, and we may use and disclose aggregated or de-identified information for any reason permitted by law.

Your information will be shared with members of our group and some third parties as described below.

Some of the personal information we request is required to provide the services and if it is not provided, we may not be able to provide the relevant services to you.

The table below indicates what we collect, how we use it, and whether such information is required to provide services to you.

We may also receive information about you (including your personal information) if you use any other websites or apps operated or other services provided by us or our group companies. In this case, that information will be shared within the Endeavor group and combined with information collected on IMG Arena and Endeavor websites.

SOCIAL MEDIA

We use several social media and blogging platforms to communicate with our customers, some of which are operated by third parties, such as Facebook, Instagram, Twitter and LinkedIn. This Policy applies to our use of personal information you submit to us there, but it does not apply to what those third party platforms do with your information. Those platforms have their own privacy policies, and we encourage you to read them.

Our services may include features and functionalities that allow you to share Personal Information with us that you have already provided to a third party social media platform. For example, you may be able to create an account on our services or log-in to our Services using your Facebook account or other third party credentials. If you do so, then personal information that you have provided to that third party may be made available to us, pursuant to the third party’s terms and conditions and privacy policy, and you consent to our use of that personal information in accordance with this Policy.

We may also include tools on our Services that allow you to share and/or publicly post content or information from our Services to your profile on a third party social media. Third party social media platforms and blogging platforms have their own privacy policies which explain how they will use, protect and share your personal information, including any information you share on those platforms from our Services, and we encourage you to read them.

WHY WE COLLECT YOUR INFORMATION

Some information processing is required for our anti-fraud screening or to verify our customers’ identities. In some jurisdictions, such screening and/or verification is not a legal requirement, whilst in others it is.

We also collect and use your information to keep you informed by email about new products, services, and content that we believe may be of interest to you. We may notify you of such new products, services and content provided we have your consent to receive such notices (where consent is required, which consent can be withdrawn at any time by contacting us).

LEGAL REQUIREMENTS

Your personal information will be processed as follows: if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency; to enforce or apply IMG Arena’s Terms of Use and other agreements; in an emergency; to protect the rights, property or safety of Endeavor’s group of companies, customers, clients and others; or in the defense of legal claims. We will not delete personal information if relevant to an investigation or a dispute or until applicable law allows for it to be deleted. It will continue to be stored until those issues are fully resolved and it can be lawfully deleted.

Due to the legal, regulatory, and security environment in which we operate, we may be required to disclose information about you under certain circumstances, and we may not be permitted to inform you that we have done so.

HOW LONG WE KEEP YOUR INFORMATION

We generally keep your information as needed to provide services and to deal with legal claims.

We will keep your information for as long as is reasonably necessary to deal with claims. We will also retain your information as necessary to comply with legal, accounting or reporting requirements.

We will also retain a copy of your contact details if you object or opt out of receiving direct marketing communications from us. We will add your details to our suppression list to ensure you do not receive any future marketing communications from us. Also, we will not delete personal data if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.

We consider the following issues to determine retention periods:

• Guidance from Regulatory Agencies, or industry best practice recommendations
• The use(s) of the personal data
• The business rationale for collection and expiry of the purpose for which personal data was collected
• Our ongoing ability to ensure the accuracy of the data
• Legal and regulatory requirements

INFORMATION WE SHARE

There are certain circumstances where we will transfer your personal data to employees, contractors and other parties.

We will share information about you with other members of our group of companies so we can provide the best service across our group.

Our suppliers and service providers will be required to meet our standards on processing information and security. The information we provide them, including your information, will only be provided in connection with the discharge of their functions for us. Under our contracts with them, they would be prohibited from using or disclosing the information for their own purposes.

Your personal information will be transferred to other third-party organisations in certain scenarios if we are:

• discussing selling or transferring part or all of our business – the information may be transferred to prospective purchasers and their advisors under appropriate terms as to confidentiality;
• reorganised or sold – information may be transferred to a buyer who can continue to provide services to you;
• required to by law, or under any regulatory code of practice we follow, or if we are asked by any public or regulatory authority – for example, law enforcement authorities;
• defending a legal claim – your information may be transferred as required in connection with defending such claim; or
• your personal data may be shared if it is made anonymous and aggregated, as in such circumstances the information will cease to be personal data.

Your personal data may be also shared:

• with service providers for the purposes of settling or making payment in connection with any wager, verifying your identity, and other purposes in connection with the services;
• with payment management or debt collection companies engaged by us to handle payment and collection processes;
• with our co-sponsor(s) if we obtain your personal information in connection with a contest, sweepstakes, offering, or other promotional activity that is jointly offered by us and any third parties as long as you have consented or opted in for it.;
• with any governmental agency, regulatory authority or licensing body;
• when we believe in good faith that disclosure is necessary or appropriate to protect or enforce our rights or property, protect your safety or the safety of others, investigate or seek to address fraud, money laundering, intellectual property infringement or violation of law, respond to a government, judicial or other legal request, or to comply with the law;
• for purposes of disaster recovery; and
• with credit reporting agencies, such as information about late payments, missed payments, or other defaults on your account.

WHERE YOUR INFORMATION WILL BE HELD

Your information may be transferred outside the European Economic Area (EEA).

The information that we collect from you may be transferred to and stored at a destination outside the EEA, including the USA which may not have equivalent data protection laws to those applicable to Europe. It may also be processed by staff operating outside the EEA who work for us, for one of our affiliated companies, or for organisations that function as a service provider to us. However, to ensure your personal information is properly protected in line with EU and UK data protection laws, the transfer of this information is governed by a contract including Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Government.

COOKIES

We use cookies that identify your browser. They collect and store information when you visit our website about how you use it, through which it is possible to monitor your use of the website, as well as provide you with a better service and experience when browsing the website and undertake analytics. The personal data we collect through these technologies will also be used to manage your session.

For more information about cookies and how we use them, please see our Cookie Policy.

DO NOT TRACK

Some web browsers may transmit “do-not-track” signals to the website with which the user communicates. Like many websites, our site is not currently able to respond to these “do-not-track” signals. To learn more about “do-not-track” signals, you can visit http://www.allaboutdnt.com/.

SECURITY

The transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your personal information, we cannot guarantee the security of your information transmitted through the IMG Arena website and any transmission is at your own risk. Once we have received your personal information, we will use procedures and security features to try to prevent unauthorised access.

LINKS TO THIRD-PARTY WEBSITES

The IMG Arena website, newsletters, email updates and other communications may, from time to time, contain links to and from the websites of others including members of our groups, our partner networks or advertisers and/or social networks as offered to you and supported by your browser. The personal data that you provide through those other websites is not subject to this Privacy Policy and the treatment of your personal data by the operators of such websites is not our responsibility. If you follow a link to any of these websites, please note that the operators of those websites may have their own privacy policies which set out how your information is collected and processed by them. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of entities through which you choose to share.

For more information about third party advertisers and how to prevent them from using your information, please visit Aboutads.info at www.aboutads.info/choices/ or Your Online Choices at www.youronlinechoices.eu.

YOUR EU AND OTHER PRIVACY RIGHTS

Depending on your location, certain laws apply to you and personal information about you. You may have certain rights in relation to personal information about you:

• Access. You have the right to access personal information we hold about you and ask us for other information such as purposes of processing, categories of personal information and recipients of the information.
• Portability. You have the right to request a copy of personal information about you and request that we transfer it to a third party (with certain exceptions).
• Correction. You may be entitled to request correction of any personal information about you which is incomplete or inaccurate.
• Erasure. In certain circumstances, you have the right to request deletion or erasure of the personal information we hold about you.
• Restriction of processing to storage only. You have the right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances.
• Objection. Where we are processing personal information about you on the basis of legitimate interests, you have the right to object to our processing of personal information about you. You also have the right to object to marketing by opting out at the bottom of our emails to you.
• Withdrawal of Consent. Where we rely on consent to process personal information about you, you have the right to withdraw this consent at any time by contacting us.
• Complaint. You also have a right to lodge a complaint with a supervisory authority should you feel unsatisfied with our treatment of your personal information.

If you want to exercise any of these or other rights under applicable law, please contact us at privacy@imgarena.com. We may require you to prove your identity with approved identification.

You may also have the right, in certain circumstances, to object to our processing your personal information. However, we may be entitled to continue processing it in line with applicable law. You can exercise this right by contacting us at privacy@imgarena.com. You may also have the right, where provided under applicable law, to ask us to stop processing your personal information for direct marketing purposes. You can exercise this right by checking certain boxes on the forms we use to collect your information or by clicking “unsubscribe” on the emails you receive. You can also exercise this right by contacting us at privacy@imgarena.com

YOUR CALIFORNIA PRIVACY RIGHTS

California residents have certain rights with respect to the personal information collected by businesses. This section provides details about rights afforded to California residents under the California Consumer Privacy Act or (“CCPA,”) and California Privacy Rights Act (CPRA) and supplemental information about the personal information we collect about California residents.

Information Collection and Use

In the past 12 months, we collected, used, and shared, the categories of personal information detailed in the chart above.

Disclosure of Personal Information

We may disclose your personal information to companies, organizations, and individuals inside and outside of our group as listed in the “Information we Share” section.

Your Rights:

As a California resident you may exercise the following rights regarding personal information about you, subject to our ability to verify your request and certain other limitations:

Right to Know: You have the right to submit a verifiable request for copies of specific pieces of your personal information collected in the preceding 12 months or at your option since January 1, 2022;

Right to Delete: You have the right to submit a verifiable request for the deletion of personal information that you have provided to us. Certain information that we hold about you may not be deleted. We are not permitted to delete information that we need to operate our business, administer our employees, protect our legal obligations and rights, or to provide security for our employees, our systems and our company;

Right to Correct: You have the right to submit a verifiable request for the correction of inaccurate personal information maintained by us, taking into account the nature of the personal information and the purposes of processing the personal information;

Right to Opt out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the disclosure of your personal information for cross-context advertising;

Right to Limit Processing of Sensitive Personal Information: You have the right to tell us not to process sensitive personal information except for the purpose for which it was originally collected; and

Non-Discrimination: California law prohibits discrimination against you for exercising your privacy rights.

You may exercise any of the above rights by emailing us at privacy@imgarena.com or by phone at 1-866-983-0571.

California’s Shine-the-Light Law

California’s Shine the Light law permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your personal information (if any) with third parties for their own direct marketing use. If you are a California resident and would like to make such a request, please email privacy@imgarena.com

In your request, please include your full name and attest to the fact that you are a California resident. We may ask you for additional information to confirm your identity before responding to this request.

YOUR VIRGINIA RIGHTS

If you are a Virginia resident, under the Virginia Consumer Data Protection Act (“VCDPA”) you may exercise the following rights with respect to your Personal Data, as that term is defined in the VCDPA:

Right to confirm whether or not we process your Personal Data and request access to such data;

Right to delete Personal Data you have provided to us or that we have obtained about you, subject to exceptions;

Right to correct inaccuracies in your Personal Data;

Right to opt out of the processing of your Personal Data for purposes of: (i) targeted advertising; (ii) the sale of Personal Data; and (iii) the processing of your Personal Data for certain types of profiling in furtherance of decisions that produce legal or similarly significant effects;

Right to obtain a copy of your Personal Data in a portable and, to the extent technically feasible, readily usable format;

Right to appeal any decision with regard to your privacy request.

How to Exercise Your Rights. To exercise any of the above rights, please follow the instructions below:

Make a request by phone at 1-866-983-0571.

Make a request by email privacy@imgarena.com.

Verification Process and Required Information: All requests must be verified. Some requests, including receiving a copy of your data or requests made by an agent claiming to be acting on your behalf, are subject to heightened requirements. If we cannot verify your identity based on the information provided, a request for a copy of your data shall be treated as a request for information and if we cannot verify your identity, a request to delete personal information may be treated as a request to opt out of the sale of personal information.

Authorized Agent: You may designate an authorized agent to make a request on your behalf. An Authorized Agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.

UPDATES

Any updates we may make to our Privacy Policy will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use our services.

CONTACT

Questions or comments regarding this Privacy Policy should be submitted to us at privacy@imgarena.com or by postal mail at: IMG Arena, Building 6 Chiswick Park, 566 Chiswick High Road, London, United Kingdom, W4 5HR.