Delivering next
generation fan
engagement

We harness the power of official sports data to deliver unmatched fan-centric experiences. Our comprehensive product suite for rightsholders, the media, and betting industries redefine how data and technology can enhance sports content to help our partners grow.

Sports betting services

Helping Rightsholders grow their reach

IMG ARENA are focused on fan-first engagement through the delivery of digital content and product innovations that fuel the emotions and excitement unique to world-class sport.

Explore our story

0 Million unique views

0 Million data points

0 Billion minutes watched

0 Thousand events covered

It started with data

Since our launch in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights. We paved the way for a new revenue stream for our Rightsholder clients, whilst at the same time delivering greater value to the sports betting industry. We have gone on to expand our Sports Betting product suite with the addition of Event Centres and official Virtual Sports products.

Ground-breaking content creation

At the same time, we have strengthened our relationship with Rightsholders via the launch of our Sports Services vertical. This pillar of our business has its roots in tennis and golf, where our ground-breaking data collection has enabled fans to enjoy real-time, shot-by-shot data and a comprehensive range of next-generation markets. This pillar of the business has grown significantly since our acquisition of FlightScope Services in 2021.

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Next-generation sports entertainment

We are entering the data age of sport, where the eco-system for the modern sports fan is ‘always on’; and through GIFs, memes, clips and highlights has evolved to be truly 24/7. Data is brought to life across IMG ARENA’s immersive front-end solutions and used to create insightful and meaningful metrics via IMG ARENA’s Sports Media and Sports Performance verticals.

Together our pillars combine to create a fan-first solution for the world of sport.

Professional tennis player in stadium after serving the ball

Designed to give sport the edge. Find out more

Putting the sport in sports betting. Find out more

Basketball player attempting to block opposition from scoring

Next-generation sports entertainment. Find out more

Elevate sporting performance. Find out more

IMG ARENA in the News

5 February 2024

IMG ARENA: revolutionising betting with next-gen interactive streaming features

Having developed no less than five ‘ground-breaking’ streaming enhancements, IMG ARENA believes it is set to redefine the user experience for bettors and unite fragmented betting journeys to drive added value for sportsbooks.

14 December 2023

From Sleeping Giant to Revenue Driver: The Impact of Expanded Markets in Golf Betting

Rowan Northcott, IMG Arena’s Commercial Partnerships Manager for Golf, was joined by DraftKings’ Head of Golf Trading Stuart Purling and PGA TOUR’s VP Gaming Scott Warfield to discuss why golf has “all the hallmarks” of a perfect in-play betting product.